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Mr. Sabyasachi Barik
ASSOCIATE PROFESSOR | SCHOOL OF MANAGEMENT
A passionate marketing expert dedicated to staying at the forefront of industry trends and innovations. With a strong foundation in marketing management, he possess in-depth knowledge of consumer behavioral dynamics, enabling him to develop targeted marketing strategies that resonate with diverse audiences. His expertise extends to service marketing and sustainable marketing research, reflecting his commitment to innovative and responsible marketing practices.
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Awards
Memberships
Recent Publications
Awards
Memberships
Recent Publications
Academic and Professional Achievements:
– Published research paper contributing to the body of knowledge in marketing, demonstrating expertise in research methodology and analytical skills
– Attended over 100 webinars, Faculty Development Programs (FDPs), and conferences, showcasing a keen interest in staying updated with industry trends, best practices, and emerging technologies
– Developed and implemented successful marketing strategies, driving business growth and enhancing brand visibility
– Collaborated with cross-functional teams to design and execute marketing campaigns, promoting teamwork and synergy
Research Interests:
– Consumer Behavioral Dynamics
– Service Marketing
– Sustainable Marketing
– Marketing Management
– Digital Marketing